Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce companies are turning to server-side monitoring as a means to boost their information collection processes. While it requires much more technical knowledge than routine GTM and may present extra prices, it can bring about better precision and more dependable data
Pixel tracking uses a piece of code to sign up conversions on your web site. It's simple to set up and less prone to advertisement blockers.
1. Extra precise data
The traditional method of tracking conversions on a site, utilizing pixels, is having problem with transforming internet browser privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less accurate than it needs to be.
Server-side monitoring is a much more secure alternative that assists to bypass these limitations, as it's loaded from your very own domain name and treated as first-party code, suggesting it's much less likely to be affected by advertisement blockers or other security actions. This supplies much more accurate information and a much more complete image of individual journeys throughout channels.
In addition, this sort of tracking permits services to track conversions outside of the internet site, such as telephone call and in-store gos to, which can be hard for pixel-based monitoring. This flexibility offers marketing professionals more possession over the data they send out, and makes it much easier to comply with numerous data regulations. It's likewise a whole lot less at risk to scams, as it's more difficult for deceitful actors to adjust the system by altering the postback link.
2. Better control over information.
Server-side tracking enables businesses to accumulate and enrich information before sending it to third-party analytics/advertising systems. This improves data efficiency and accuracy, which can aid online marketers make even more informed advertising and marketing decisions.
Standard pixel tracking counts on JavaScript tracking codes that are placed in web site site visitors' web browsers. These tracking codes cross-channel marketing analytics are usually blocked by advertisement blockers, which can result in data collection interruptions and unreliable outcomes. Server-side monitoring allows businesses to bypass these constraints and supply exact, consistent information that is much less vulnerable to disturbance.
This type of tracking additionally allows services to track conversions that happen outside of the website, like call and in-store purchases. This is very important since new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is much more trustworthy for organizations seeking to adapt to these modifications.
3. Much less vulnerable to fraud
Server-side tracking allows organizations to manipulate data payloads prior to it gets to 3rd party endpoints, improving safety and security and personal privacy. This is specifically important as different web browsers and systems significantly transform just how they handle cookies. For instance, in iOS 14, Safari will just supply first-party cookie information and will certainly not allow pixel-based tracking. Utilizing server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your internet site.
In addition, server-side tracking enables you to catch individual information straight on your own servers. This gets rid of reliance on 3rd parties, which can be vulnerable to violations and personal privacy offenses.
A server-side radar is a collection of guidelines that tells your website's server what events to record. This data is then sent to analytics tools like Google Analytics and Facebook Business. It's also used to trigger event-based ads, such as retargeting. In contrast, pixel monitoring is a different approach that makes use of a little piece of code on your website to accumulate data from users.
4. Much easier to implement
Server-side tracking is a data collection procedure that takes place on the website's own server, bypassing web internet browser limitations. This means that data accumulated by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it lowers the range of data administration and gives organizations more control over transmission, making it usually extra trustworthy. Because of this, it's less prone to information challenges brought on by points like a damaged connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the web server. This enables you to have more exact information and helps ensure conformity with privacy regulations such as GDPR. In addition, it additionally prevents the tracking constraints imposed by browsers and advertisement blockers.